She was talking about Dom Vallely's presentation at the Good Innovation workshop on crowd funding (following the work we're doing with them on the RSPCA's crowd funding platform). Dom, with a successful background at the BBC, had a vision to help charities raise more money by increasing transparency through engaging and emotive videos. Based on extensive research with potential donors, See the Difference was set to deliver the demands of donors.

Donor demands turned about to be excuses, and plugging the gaps didn't cause the shift change in support that was expected. 'The statistics show we're more selfish than people believe themselves to be,' Dom said over di... ]]>Wed, 12 Dec 2012 02:54:09 GMTOn the results of the CAF report showing the over 60s are twice as likely to give as the under 30s, Jon Low called for ‘clear steps to be taken in order to build up the culture of giving among young people, to ensure that Britain continues to support the causes we all care about in the decades to come.’ As an under 30, I retorted in the BBC News, that charities were failing to connect to young people in the right ways. But what are the right ways?

This clip from Outnumbered perfectly captures the difference between the old generation of donors and the new. The mum comes up to the chugger and sticks out her hand: she is the kind of donor that gives her £10 a month to a couple of charities thank-you-very-much and that pays for her charitable consciousness. Karen wants engagement, but doesn't get it.

1. You are a registered charity with the charities commission and your annual income is over £1m.
2. Y... ]]>Fri, 11 Jan 2013 12:23:24 GMT
   
   
   Vimeo Video http://www.vimeo.com/54937704

   
   
   
   Martha Lane Fox, co-founder of www.lastminute.com said to the Third Sector magazine 'It's hard to get money to build websites, but the funders should see that it's not waste but vital to help charities move on.' The Nominet Trust has stepped up to the mark by backing the leading platform for charity websites Raising IT.

   Raising IT's sites system already powers the websites for over 50 charities in the UK, with clients such as the RSPCA, International Childcare Trust and Coppafeel! Charities wishing to redesign their websites can gain between £15,000 and £72,000 funding to work with Raising IT to rede... ]]>Mon, 17 Dec 2012 21:51:00 GMT
   

   Vimeo Video http://www.vimeo.com/54447047
   ]]>Mon, 03 Dec 2012 16:42:57 GMThere. ]]>Fri, 01 Feb 2013 14:06:51 GMT
   It's important for your technologoy partners to fully understand your organisational goals, and Raising IT excels at doing just that."
   
   - Jackie Brierton, Policy Director ]]>Tue, 11 Dec 2012 23:37:35 GMTMon, 03 Dec 2012 17:58:16 GMT
   I recommend Raising IT as they provide excellent guidance, fantastic support and great value for money."
   
   - Julian Holmes-Taylor, Head of Fundraising
   
   (website currently in beta) ]]>Mon, 20 May 2013 15:35:09 GMT
   I highly recommend Raising IT to all charities, large & small"
   
   - Jean-Luc Priez, Chief Executive ]]>Fri, 14 Dec 2012 15:23:35 GMT
   Our website design is first class, the backend interface is very intuitive and easy to use and we're benefiting from using one integrated platform, backed by quick and helpful support"
   
   - Alison Baum, Chief Executive ]]>Tue, 11 Dec 2012 23:50:59 GMT
   The support we received during the design and launch of our website was brilliant."
   
   - Gail Johnston, Communications & PR ]]>Tue, 11 Dec 2012 23:42:50 GMTFri, 23 Nov 2012 16:48:03 GMTTue, 18 Dec 2012 09:47:18 GMTThe person who went up on stage before me talked a lot about how their were idiots out there who didn't know that Social Marketing wasn't anything to do with social media. I should have Wikipedia-d this before!
   
   
   
   

   As I clicked onto my presentation, the whole presentation crashed. It was the one time I was probably fortunate and had to think on my feet for 40 minutes!

   Luckily, lots of charities are using the Raising IT sites product for social marketing and so I was able to talk through some of those examples. Here were some key themes from my improvised talk:
   
   
   Behaviour change is a hard thing to achieve.It doesn't mean just raising awareness. For example, when we started working with CoppaFeel! we introduced the text message alert tool, ... ]]>Thu, 13 Dec 2012 11:24:05 GMTI had just looked at the market valuation for Facebook that day and seen that it was over $43billion. Facebook is getting value out of Facebook, so why can't charities when the whole medium seems ideal for charities?
   
   I encouraged organisations to be LIKE Facebook, not just LIKED on Facebook.
   
   

   When Facebook launched, it knew that everyone who signed would want to encourage their friends to come on board, as this brought more value to themselves. Charities need to think about how to turn a singular action into a collective action, where the person is compelled to bring their network on board too.  Why not, as part of the sign-up process we can make people a team captain?
   Facebook then understood the value of community. Its whole growth model was based on the fact that it was not going to heavily invest in marketing. Instead it tapped into universities, getting tractio... ]]>Thu, 13 Dec 2012 11:25:46 GMTConsidering this was the day after the Obama campaign results were announced, I could not resist critiquing the campaign and then giving the top take aways from it. The presentation started, as you would the day after the most retweeted tweet in history, with talking through the Twitter strategy, and how this second tweet, 'This happened because of you,' was a lie.
   
   The most retweeted tweet ever

    

   Four more years. twitter.com/BarackObama/st…

   — Barack Obama (@BarackObama) November 7, 2012

    

   @barackobama On this Mr. President I conc... ]]>Thu, 13 Dec 2012 11:26:01 GMTWed, 12 Dec 2012 00:38:16 GMTThere is no doubt Facebook can be a valuable tool, whether it is using social media monitoring to find people at the point of sharing something relevant or Facebook Ads to drill down to demographics likely to be interested in your cause. The power of social media is to reduce the cost of acquiring new warm donors.

   The issue is most charities do not know the value of Facebook or Twitter because they do not and cannot measure it. If we could say, we know the cost per acquisition for Facebook is say £1 per 'like' and for every person that likes us, within a year we can get 10 people to do an event for us and raise an average of £1,000, then we have the ROI for Facebook. Then it becomes strategic and scalable.

   Charities need to start small on social media and scale. They need to start by understanding why supporters care to achieve an alignment of values, and then move on to encouraging action, whether it is through contributions or campaigns.

   Faceboo... ]]>Mon, 10 Dec 2012 16:03:54 GMTUrna turpis! Tortor amet, nisi lacus elementum integer. Montes ridiculus aenean placerat lacus porttitor aliquet hac placerat turpis! Lundium hac! Ac. Egestas eu integer, cum lacus integer, elementum? Tincidunt purus, vel elit sit a, magna elementum aenean porta urna porta aenean nunc. Duis auctor odio duis dignissim nec, adipiscing aliquam.

   Facilisis sed tempor in! Urna, sed urna dolor dis natoque ut? Elementum, turpis nunc mauris nunc sit! Dis pid, ac sagittis, amet scelerisque eros, non ac egestas odio rhoncus et facilisis montes sit. Tristique, purus proin pulvinar, magna auctor diam. Et cum mus adipiscing rhoncus, nisi nisi. Nec tortor.

   Lorem? Dolor, rhoncus urna in nunc porttitor nisi habitasse aenean aliquet! Tristique pulvinar elementum in ac scelerisque turpis in. Nisi auctor. Dis mid aenean, urna, nunc, phasellus, aenean adipiscing dolor habitasse odio enim tincidunt placerat? Porttitor quis natoque urna, tempor placerat, augue sit! Eros cursus amet lundium... ]]>Mon, 29 Oct 2012 15:49:01 GMTLocation: Old Street, London.
   Deadline for applications: 12pm, 30 June 2013.
   
   

   A developer that cares about the details.

   
   We are looking to recruit a bright, enthusiastic web developer to work with us in our London based team. We would be interested in talking to anyone that has at least 1-2 years experience.
   
   At Raising IT you’ll be working with products that are used by thousands of users that people rely on every single day. You’ll be working with some of the best designers and developers in the industry.
   
   

   Your purposeYou’ll be responsible for coding and developing web pages, widgets and user interfaces against an in-house CMS product. 
   
   

   Key tasksWorkin... ]]>Thu, 02 May 2013 10:06:46 GMTLocation: Old Street, London.
   Deadline for applications: 12pm, 30 June 2013.
   
   

   A bold designer that makes a difference.

   
   We're looking for a bright, enthusiastic designer with serious creative flair for cutting edge-design. The role will be to work with charities, understand their needs, advise on best practice and deliver striking audience focused website designs.
   
   

   Your purposeYou will meet with new clients, conduct engaging workshops to get the ingredients you need and ten should be able to create inspiring and different designs, work with the clients through iterations and then deliver it as HTML & CSS to our development team.
   
   

   Key tasksConducting design meetings with clients, guiding the... ]]>Thu, 02 May 2013 10:04:02 GMTTue, 16 Oct 2012 10:01:17 GMTTue, 16 Oct 2012 10:00:37 GMTWhen I was at university, Facebook launched. There wasn't actually anything new about the concept - MySpace and Friends Reunited were already online. There was just something particularly novel about the way in which Facebook took off, that struck me.
   
   Their growth model was to exclusively tap into existing communities (universities), wherein someone joining their platform would bring more value to theirself by inviting others.

   Raising IT helped CoppaFeel! achieve a similar model. When you visit CoppaFeel!'s website, you may not at first realise that it is actually 37 websites in total powered by the Raising IT 'Sites' system.
   
   Each university has its own microsite, with its own boob leader, boob balls, boob blogs and fundraising event competitions such as biking for boobies. In this way CoppaFeel! empower their advocates through effectively a franchised network of websites united under a common aim.

   CoppaFeel! is a tiny charity, making a massive ... ]]>Fri, 08 Mar 2013 09:18:05 GMT
   Here you can find information, guides and resources to help you manage your site and fundraising to it's full potential.
   
   If you still have a question that you can't find the answer, try the search box.
   
   If you are still stuck and think you've found a bug, don't worry our support staff are waiting to hear from you here...
   
   Getting started  
   
   Glossary 
   Documentation 
   Modules 
   First steps 
   
   
   
   Managing your site     
   
   here. ]]>Wed, 28 Nov 2012 13:57:46 GMThere. ]]>Wed, 28 Nov 2012 14:09:10 GMT
   The support and advice we have been given was second to none, designing the site was very exciting as everyone was involved, no question was too silly to ask, the end result is excellent."
   
   - Donna King, Director or Services ]]>Wed, 12 Dec 2012 00:07:23 GMTWhy work at Raising IT
   
   Be part of a fast-moving tech company.  We’ve been doubling in size year on year. We love driving forwards innovation and everyone in the team contributes ideas. We care about our products and strive to be the best technology company for charities in the world.
   Work with leading charities.  Our clients include some of the most well known household charities in the UK, such as the RPSCA, Macmillan and UNICEF. All of our charities are great causes, which are deeply rewarding to work with.
   Make a massive impact in the world.  The charity space is really struggling as government funding is decreasing and old methods just aren’t working as well. To make the biggest impact, existing charities need supporting, sustaining and then scaling. We are providing this pathway.
   Have a... ]]>Sun, 09 Dec 2012 18:11:55 GMTRaising IT is committed to pioneering the highest standards in accessibility. Over the years we have worked with top professors, disability charities and tested our sites with people living with disabilities to ensure we are paving the way to more accessible websites.

   Raising IT is committed to providing a website that is accessible and easy to use for the widest range of visitors possible, regardless of disability or impairment. We believe that this is an ongoing process and are constantly improving in this area according to emerging best practice.

   The site has been designed to adhere to best practice by following W3C standards. Wherever possible we aim to extend this to 'AA' and 'AAA' compliance.
   
   

   To learn more about accessible design
   More information on how to make your browsing experience easier is available for the BBC's My Web My Way website. This includes advice and help for those who may benefit from making ... ]]>Wed, 28 Nov 2012 16:15:45 GMTRaising IT Privacy Policy 
   
   At Raising IT, we are committed to protecting your privacy. Sometimes we need information to provide services that you request, and this statement of privacy explains data collection and use in those situations. Please read this complete privacy statement. 
   
   

    

   
   Terms of Use
   Basically:
   By using raisingit.com you agree to everything below. We've summarised it for you in blue. The following terms (together with the documents referred to therein) govern your use of this website www.raisingit.com (the “Site”), whether as a guest or a registered user. We know you probably have stacks of spare time on your hands, so please read these terms of use carefully before you start to use the Site. By using the Site, you indicate that you accept these terms of use and th... ]]>Mon, 03 Dec 2012 00:35:03 GMT
   We’re now growing the organisation to continue to deliver the best product and experience possible to both new and existing clients. ]]>Thu, 24 May 2012 17:20:52 GMT
   Our team have started and scaled global businesses before (e.g. Attenda or BiW Technologies), and seen how companies have leapfrogged using top technology.
   
   We have created a world-class technology platform to meet the needs of charities head on and at low cost.
   ]]>Thu, 24 May 2012 17:22:54 GMT
   We’re the only company that enables a single, simple view of all web and social media interactions.
   
   We’ve invented the concept of downstream donations™ by showing that people are no longer just the sum of themselves, but the sum of their networks. ]]>Thu, 24 May 2012 17:22:28 GMT
   Our tools enable charities to crush the costs for reaching new people, build better relationships and enable charities to raise more funds.
   
   We’re excited by how we’re unlocking growth for charities and we will only work with charities where we feel we can add real value.
   ]]>Thu, 24 May 2012 17:21:47 GMT
   Statutory income is drying up and grants are getting more competitive. We need more money from individuals, but rich people give less, the attrition rate for chuggers is sky high and stamps are now 60p.
   
   UK charities with an income of over £0.5m spend over £2.5bn raising £4.4bn. We’re here to fix this broken equation for charities. ]]>Thu, 24 May 2012 17:21:21 GMTSinger in The Life We Can Save talks about the importance of the 'identifiable victim effect' and the 'rule of rescue.' His point is that we have a dramatically increased propensity to save a victim than support a statistic.

   Within the animal welfare sector, single cause charities have shown the highest consistent growth, with the RSPB, Dog's Trust and Brooke growing 11% over the last four years.

   The platform for the RSPCA solves a really simple relationship issue: donors understand the range of work of the RSPCA and the RSPCA understands the projects that provide the emotional engagement. The RSPCA is able to develop a supporter journey along parallel paths of aligned values.

   The projects allow for people to connect with the identifiable victim, and crowd funding enables a shared sense of responsibility towards achieving a target. Statistics from Cancer Research UK's MyProjects and Kiva.org show that when you place someone so that they are contribut... ]]>Tue, 18 Dec 2012 13:18:31 GMTBook as a speakerLinkedIn: http://uk.linkedin.com/in/tomlatchfordTwitter: @raisingit
   
   Profile
   
   Tom is CEO of Raising IT, a fast-growth tech company, providing powerful interactive websites and social media tools to nearly 100 charities in the UK, such as Mencap, RSPB and the RSPCA.
   
   Witnessing the social media explosion studying at Oxford, he saw the potential for charities to be like Facebook in the way they grew, not just liked on Facebook.
   
   As a digital consultant for the largest charity consultancy, Tom became frustrated seeing charities reinventing the wheel with websites that failed to deliver. On the back of this Raising IT was born.
   
   Tom has won aw... ]]>Fri, 17 May 2013 09:54:36 GMTTue, 18 Dec 2012 13:47:59 GMT

   Landmark moment for @RaisingIT, @AWSCloud we are now in you.

   — Mitul Sudra (@seveneightnine) March 16, 2012

   ]]>Wed, 28 Nov 2012 14:23:59 GMThere. ]]>Tue, 18 Dec 2012 14:13:12 GMThere. ]]>Wed, 28 Nov 2012 14:17:25 GMT“We needed a flexible website that is adaptable for different audiences, incorporated new technologies, and could be maintained in-house, quickly and easily.
   
   Raising IT does just that, and with constant developments will continue to do so"
   
   

   - Caroline Cronin, Marketing & Communications Manager

   ]]>Wed, 12 Dec 2012 23:09:30 GMThere. ]]>Wed, 28 Nov 2012 14:21:28 GMTWed, 28 Nov 2012 14:40:40 GMThere. ]]>Wed, 28 Nov 2012 15:07:20 GMThere. ]]>Mon, 03 Dec 2012 18:00:20 GMThere. ]]>Wed, 28 Nov 2012 14:57:53 GMTDownload the Giving White Paper here. ]]>Wed, 28 Nov 2012 15:01:26 GMTMon, 03 Dec 2012 16:49:17 GMThere. ]]>Wed, 28 Nov 2012 15:45:34 GMThere. ]]>Wed, 28 Nov 2012 15:06:22 GMThere. ]]>Fri, 30 Nov 2012 16:14:46 GMTFri, 30 Nov 2012 16:25:33 GMTMon, 03 Dec 2012 16:24:42 GMTwww.unicef.org.uk
   www.childrenwithcancer.org.uk
   www.bestbeginnings.org.uk
   ]]>Fri, 30 Nov 2012 16:27:37 GMTWed, 28 Nov 2012 15:48:36 GMTMon, 03 Dec 2012 16:10:57 GMThere. ]]>Fri, 30 Nov 2012 16:51:42 GMTFri, 30 Nov 2012 17:27:08 GMTMon, 03 Dec 2012 16:26:53 GMTMon, 03 Dec 2012 17:32:24 GMTWed, 23 May 2012 15:09:25 GMTNeal headhunts Narinder Sangha, Director of Services at BiW Technologies, join Raising IT executive team as co-founder.
   ]]>Mon, 03 Dec 2012 17:34:13 GMTHe sees charities spend large capital expense on customising technology built for commercial organisations that doesn't help with fundraising and social media marketing. Sees the gap.
   ]]>Mon, 03 Dec 2012 17:36:16 GMT