Trinity Hospice made the decision that they wanted to make digital a key pillar of their fundraising strategy, whilst also improving the experience they gave to service users and their families, professionals, supporters and the local community.

Key goals achieved

  • Raised £122,387 through the website in the first 12 months
  • with an average donation of £114.

However, they were being held back from this goal by a website underpinned by technology not fit for purpose. The site was providing a poor mobile experience and all of their donations flows were sending supporters to third-party donations portals that disrupted the supporters’ journey for making donations.

"The new website has allowed us to improve the mobile experience, simplify user journeys and provide a more straight-forward donations process for supporters."

The new website solved these issues, providing a mobile-first experience and donations journeys that were integrated directly into the site, yielding higher conversions. The website has since been a cornerstone of their 125th year anniversary, increased their average amount per donation to £114 and raising over £120, 000 of income.