Connecting your website to the real world A great website is a critical 'shop window' that engages and converts. But it's important to think about the wider eco-system to ensure all your effort is seen by as many people as possible. Doing the basics brilliantly is a key part of this including in the real-world. One interesting emerging real-world opportunity is the 'internet of things', where sensors and devices allow physical objects to 'talk' to the internet. We've seen some interesting ideas in the 'Internet of things' space that we couldn't resist sharing. Tweeting pot-holes This is a great example of driving social change using real-world evidence delivered directly to decision makers. Alzheimers Monitoring We love how the delivery of care services could become much more scalable with this kind of monitoring technology available.