Opt in to benchmarking The benchmarking reports allow you to compare your organisation's performance across a number of metrics to that of your peers. Enable Benchmarking To see Benchmarking data, you must share your data “anonymously with Google and others”. Once you do this, your data is included in benchmarks. The data you share (including information about the account from which it is shared) is anonymous. Sign in to your Analytics account. Click Admin. Under ACCOUNT, click Account Settings. Select the Benchmarking checkbox. Click Save.