Switch on bot filtering on every view By setting a checkbox, Google Analytics will filter out all the traffic from known bots. This ensures that the traffic recorded in Google Analytics refers to actual human visitors. Switch on Bot Filtering Go to your Admin settings. Under the View panel, you’ll find View Settings. Towards the bottom of the options, just before Site Search Settings, you’ll find a small heading for Bot Filtering with a checkbox that reads: Exclude all hits from known bots and spiders. Check the box.