Academy

Working with hundreds of charities, raising millions of pounds, with new campaigns going live every minute on our platform, we’re developing a packed calendar of events, rigorous resources and benchmarking reports.

We provide some free below, and many more for our clients.

  • How to COPE with COPY: content writing tips

    Trying to catch – and keep – the attention of online wanderers? Keep your copy Concise, Obvious, Purposeful and Elegant. Read more

  • Introduction to Google Analytics

    Although the design is user-friendly, Google Analytics can seem overwhelming to the uninitiated. This guide explains some of the most critical metrics in Analytics and some recommendations of what you should be looking at. Read more

  • Free (or cheap) image editors

    We know our clients often need to create images for their sites, and that this can be tricky using the ubiquitous MS Paint, so we’ve put together a quick roundup of what we think are the best free or very cheap image editors out there. Read more

  • Choosing great banner images for your site

    Choosing and composing images for use on a website can seem challenging. Learn about what makes a great photo for editorial use, choice of imagery and what sizes will ensure your images look their best. Read more

  • #GivingTuesday - it’s not too late to get in on the action

    It’s a busy time of year for most, particularly for smaller organisations who are already stretched for resource. We thought we would share a few tips to help you try to take advantage of an opportunity on Tuesday 28th November when the international community will be feeling generous and generally doing lots of good stuff. Read more

  • Google updates its Google Grant programme

    Google has announced some quite significant changes to its Google Grant programme. Some of these changes are great news for charities, but there are a few changes which you need to be aware of. Read more