There’s an almost overwhelming amount of information out there about digital and how to take advantage of it as a charity, but what much of this material lacks is the perspective of small to medium sized charities. This gap creates real tensions when trying to weigh up your performance and deciding where to focus; what exactly does good look like when you have less resources at your disposal? What is genuinely achievable? How can you compete in a world where the bigger charities are just a click away? 

In this paper we’ve collated insights and statistics from a number of resources, including our own study and experiences working with around 100 charities, to give a real picture of what good looks like for small to medium sized charity websites. 

For this paper we have used the definition ‘charities fundraising £500,000 to £15 million’ as meaning small to medium sized.

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