#GivingTuesday - it’s not too late to get in on the action

It’s a busy time of year for most, particularly for smaller organisations who are already stretched for resource. We thought we would share a few tips to help you try to take advantage of an opportunity on Tuesday 28th November when the international community will be feeling generous and generally doing lots of good stuff.

With #BlackFriday and #CyberMonday driving people into a shopping frenzy, it’s a great time to remind shoppers there are less fortunate people around who can’t go shopping, or don’t have anyone around to buy them something nice. Charities and their workers are often the caring entity in many people's’ lives - you only need to read the case studies to see the difference a bit of love and care can make to a person’s life.


What does the data say?

Last year donations through the Raising IT platform almost tripled over the #GivingTuesday period. That means three times as much money was donated to the amazing charities we are working within just a few days.


Five things you can do to take advantage of #GivingTuesday

  1. Stories: Share your case studies. This can be as simple as an image overlaid with a quote, shared on social media linking back to your donation page.
  2. Enews: Send out a special newsletter reminding your supporters it is #GivingTuesday, sharing a selection of case studies and impact figures, and inviting them to share these on social media to help spread the word.
  3. Inspire: Remind your supporters the various ways they can help. For example, you can share a case study of a volunteer and link to your volunteer registration page.
  4. Mobilise: Your staff and volunteers are your biggest asset. Ask them to read this blog post and share any content and messaging with their own networks on social media and beyond.
  5. Thank you: Say thank you on Wednesday and Thursday to your supporters for any help they provided. This could prompt some of those who considered it but didn’t have time on Tuesday to make a donation or engage in some other way.

And of course, don’t forget to use #GivingTuesday or @GivingTuesdayUK in your tweets. We’ll be following on @RaisingIT - send us a DM and we’ll retweet.