Tom Latchford, our CEO explains why he built the model for Raising IT and how it works to raise tens of millions of pounds for charities.

I founded Raising IT out of frustration.

I was working inside a charity on a website with an agency. I was enticed by their charity rate.

They had worked with a few charities but clearly didn’t understand them. The site took ages to get live. When it did, it ticked the boxes - donations, fundraising and events as bespoke integrations.

One donor phoned me. “Why have I got a message asking me to donate £5 when I donated £1000 the other week?”.

The reason was our donation data was all over the place. Direct debits in one direction, one-off donations in another, tribute funds in another.

In an age where online gambling companies are analysing your every move to manipulate you to play and pay more, charities needed to use the power of data to motivate people to give.

Within months the relationship with the agency had broken down. Everything cost extra which was counter-intuitive to a partnership.

I set up Raising IT at that point to offer a different model - to have a transparent pricing model that was all inclusive for a software as a service offering.

Since we were founded 8 years ago, Raising IT has invested all of its profits back into the business and raised many millions in additional funding on top of this.

We’re investing millions of pounds in taking our technology forwards, for example our latest release enhances our ability for clients to scale their income using real-time analytics and reporting across multiple concurrent campaigns.

Our packages of support include impact management, unlimited training, free website redesigns every 2 years, design changes, data scientists, access for your staff to our academy and much more.

This is how we’re raising tens of millions of pounds for our clients and why our clients stay with us year on year.

So please don’t compare us to a £20 a month hosting and support contract. It’s not like comparing apples and oranges, it’s more like comparing a typewriter with a Macbook Pro.